Google is a search and software titan first, hardware maker second. Sure, it's dabbled with phones, tablets and laptops (made in partnership with others, of course).
However, that is all apparently set to change as Google is turns its product-making prowess over to one man in particular.
According to the The Information, Nest CEO Tony Fadell has been appointed head of Google's consumer hardware division, meaning the man who most famously designed Apple's iPod is now in charge of Google's hardware development.
Nest famously made high-end thermostats and smoke detectors but thanks to a recent Dropcam acquisition, it may soon add security surveillance to its repertoire of smart home gadgets.
It's very likely Nest and Google are working on a connected home solution, bridging together appliances and devices just as Google has linked users' computers and smartphones through Chrome and Android.
Fadell, meanwhile, comes with the consumer product pedigree of being lead designer of the iPod, one of the world's most popular music playing devices. His success there and with Nest's sharp products seem to square him up nicely designing more Google goods.
Google has been looking to help push along its hardware more directly, and the hand of Fadell may just be the ticket.
With the new program in place, Google will have its hand in more than one Nexus smartphone and tablet per ear. Instead it could oversee the production of several devices from multiple manufacturers.
Google has also developed Android Wear, a new platform for wearable devices and smartwatches to connect natively with smartphones. Add in Project Ara's ambitious goals to make modular mobile devices and Google's new hardware portfolio could become very fat within the next couple of years.
- Will Fadell and Google drop a hardware bombshell at Google I/O 2014?