Windows Phone users hoping to accessorise their activities with a trendy fitness wristband can now do so thanks to the launch of the FitBit app for Microsoft's mobile operating system.
The FitBit app, already available on iOS and Android, allows users to view real time and historical activity data, while also logging their food intake from a possible 350,000 items.
Ending the wearable duopoly
The launch is the first time a major fitness tracker manufacturer has embraced Windows Phone.
The likes of Jawbone, Nike, LG, Samsung and Garmin have all eschewed the third-placed platform to date, making FitBit the de facto choice for fitness focused Windows Phone users.