Amazon is launching new Black Friday deals every day until Black Friday itself and we're listing all of the best ones right here on this page.
This drip-feeding deals strategy is something we're seeing across most UK retailers, who are all bidding to extend the sales period in order to protect margin and avoid discounting so hard they end up making a loss on individual items.
The deals on this page will run and run until they sell out, with each one having a limited amount of stock - Amazon is not telling us what those stock levels are so if you like the look of something, go for it!
To help you pick out the best offers, we're listing all the best Amazon Black Friday deals below so that you can take a look at them and select which ones to investigate further.
Today's highlights include the continued sale on Amazon Prime memberships (£20 off!), cheap outdoor lighting, watches, cameras and more.
- Go straight there: Amazon's Black Friday homepage
Deal of the day: Save £20 and get a year of Amazon Prime for £59
Amazon is currently offering a £20 discount on annual Amazon Prime memberships - that means a year of Amazon Prime, including free next day delivery, access to Amazon Prime Video, Amazon Music and lots more, will only cost you £59 instead of £79. But this offer is only running for another two days, it expires on November 18th!
Amazon Black Friday deals: 16th November 2016
Electronics and home entertainment
Blu-ray & DVD: Save at Least 20% on Selected Batman DVD & Blu-ray
Watches: Up to 60% off on Mike Ellis Watches
Kitchen: 30% off KitchenAid K45SS Classic Stand Mixer
Kitchen: 44% off Karcher SC2 Multi-Purpose Steam Cleaner
Home: Vax Action U86-AN-Be 602 Base Upright Vacuum
The best of the rest
Maps: Save 50% on Maps
Clothing: Up to 50% Off Kids Sleepwear
Clothing: 50% Off Wrangler
Beauty: Great Skincare Savings
Beauty: 40% Off Bomb Cosmetics Luxury Ballotin Assortment Bath Gift Set
Beauty: Save 33% Bomb Cosmetics Three Little Birds Gift Pack
Amazon Black Friday deals: 15th November 2016
Electronics and home entertainment
PC and tablet
PC: ASUS AC1800 Gigabit Access Point/Media Bridge
PC: ASUS Dual-Band Wireless-AC750 Range Extender
PC: ASUS N900 Dual-Band Wireless VDSL/ADSL Modem Router
PC: Dlink 8 Port Gigabit Unmanaged Metal Desktop Switch
PC: Elgato Thunderbolt 2 Dock
PC: Elgato Video Capture, Digitise Video for Mac, PC or iPad
PC: Gigabyte GA-990X-Gaming SLI Socket AM3+ ATX Motherboard
PC: Lavolta Elevated Monitor Riser Platform Shelf Stand for Apple iMac
PC: Lavolta Laptop Table Desk with Mouse Board
PC: Restman Comfort Wrist/Forearm Support Mouse Pad Mat Armrest
PC: SanDisk Extreme PRO 128 GB USB Flash Drive
PC: Save on iBeani Bean Bag Stand/Cushion Holder for iPad/Tablet/eReader
PC: TRENDnet Outdoor 3 MP Full HD network camera
The best of the rest
Kitchen: 27% off KitchenAid K45SS Classic Stand Mixer
Kitchen: Vax Action U86-AN-Be 602 Base Upright Vacuum
Lawn and Garden: Save up to 20% on Netatmo
Music: Passenger - Young As The Morning Old As The Sea
Pet Products: 25% Off DakPets Grooming Products
Apparel: Up to 50% Off Kids Sleepwear
Amazon Black Friday deals: 14th November 2016
Electronics: Over 30% Off Bluedio Headphones and Speakers
Home entertainment: Blaupunkt 24-inch Widescreen HD Ready LED TV with Freeview and PVR Record
Home entertainment: Blaupunkt 32/133I-WB-11B-HDP-UK 32-Inch 720p HD Ready LED TV
Home entertainment: LG 24MT48DF 24 inch HD Ready TV
Home entertainment: LG 24MT48S 24 inch Smart TV HD Ready 720p with WebOS
Home entertainment: LG 22MT48DF 22 inch TV 1080p Full HD (2016 Model)
Home entertainment: LG 28MT48DF 28 inch HD Ready TV
Home entertainment: LG 43UH603V 43 inch Ultra HD 4K Smart TV WebOS, 2016 Model - Black
Home entertainment: LG 55UH605V 55 inch Ultra HD 4K Smart TV WebOS, 2016 Model - Silver
Home entertainment: LG SH6 All-in-1 Sound Bar - Black
Home improvement: Bosch IXO Cordless Lithium-Ion Screwdriver with 3.6 V Battery, 1.5 Ah
Home improvement: Bosch Rotak 34 R Corded Rotary Lawnmower, 34 cm Cutting Width
Home improvement: Bosch Rotak 43 Ergoflex Electric Rotary Wheeled Lawnmower
Home improvement: Kärcher K4 Premium Eco Home Water-Cooled Pressure Washer
Home improvement: Leatherman Wave Multi-Tool With Pouch
Luggage: Up to 50% Off Vans Shoes and Bags
Music: The Ride - Passenger
Musical instruments: 30% Off Singing Machine Karaoke Equipment
Office: Save up to 40% on Moleskine
Office: Save up to 60% on Sharpie
PC and computing: NETGEAR Nighthawk AC1900 Router
PC and computing: NETGEAR ReadyNAS 212 2 Bay Network Attached Storage (Diskless)
PC and computing: Acer Predator XB281HK 28" Gaming Monitor
PC and computing: ASUSTOR AS6104T 4-Bay Intel Dual-Core NAS
PC and computing: Corsair 256 GB USB 3.0 Voyager Slider X1 Capless Sliding Flash Drive
PC and computing: Creative SB Inferno Gaming Headset
PC and computing: NETGEAR 24-Port Gigabit Ethernet Unmanaged Switch
PC and computing: NETGEAR 5-Port Pass-Through Gigabit Switch
PC and computing: NETGEAR AC1200 Wi-Fi Range Extender
PC and computing: NETGEAR AC750 Dual Band Wi-Fi Range Extender with Extra Power Outlet
PC and computing: NETGEAR AC750 Wi-Fi Range Extender
PC and computing: NETGEAR Aircard Mobile Wi-Fi Hotspot with Super Fast 4G+ LTE
PC and computing: NETGEAR Nighthawk AC1900 VDSL/ADSL Modem Router
PC and computing: NETGEAR Powerline Ethernet Adapter - Twin Pack
PC and computing: NETGEAR ProSAFE 8 Port Gigabit Smart Switch
PC and computing: NETGEAR ProSAFE Gigabit Smart Ethernet Switch
PC and computing: NETGEAR WAC720 Wireless Access Point
PC and computing: QNAP TS-251+-2G 2 Bay NAS Enclosure, 2GB RAM
PC and computing: Save up to 30% on Adonit Jot Pro Styli
PC and computing: TP-Link RE210 AC750 Dual Band Gigabit Wi-Fi Range Extender
PC and computing: TP-LINK TL-MR6400 300 Mbps SIM Slot Unlocked Wireless N 4G LTE Router
PC and computing: TP-Link TL-PA7020KIT AV1000 2-Port Gigabit Powerline Starter Kit
PC and computing: TP-LINK TL-WR940N 450 Mbps Wireless N Cable Router
PC and computing: Winter Wacom Deals
Personal care: Save £95 on Philips HealthyWhite+ Electric Toothbrush
"The Black Friday Sale on Amazon.co.uk will run from midnight on Monday 14th November until 23:59 on Friday 25th November,” says Amazon.
Christmas shoppers can take advantage of thousands of deals on a range of must-have products from day one of the sale, but only while stocks last. There will also be thousands of Lightning Deals introduced throughout the sale - products available at a discount, in limited quantities, for a short period of time. Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, have an exclusive 30-minute early access period to all Lightning Deals.”
Amazon's Black Friday commitment
Amazon says it has been investing heavily in its UK infrastructure this year in order to be ready for what is expected to be the biggest day of spending planet Earth has ever seen.
“In response to positive customer feedback for Black Friday deals, we are introducing The Black Friday Sale - 12 days of fantastic deals on must-have gifts and products, saving our customers millions of pounds,” – that’s from Doug Gurr, Amazon’s UK bossman.
“We’re also thrilled to have over a thousand small businesses featuring in our Black Friday Sale, broadening the selection for our customers and enabling those businesses to boost their sales in the run-up to Christmas.”
What that means is that while Amazon will have loads of mega deals on brands big and small, there will be far more deals coming your way from the smaller electronics manufacturers who have their own stores on Amazon Marketplace.
Amazon Black Friday: what you need to know
In short, if you care even slightly about Black Friday this year, you need to pay attention to what Amazon is doing.
Thing is with Amazon though, it’s not the most user friendly site to navigate. With many different sellers touting the same products all at different prices, it can be a challenge to track down the best deals. That’s why you should check in with TechRadar every day for the rest of the month as we’ll be listing all of the deals that we think are genuinely worth your attention.
Amazon is sharing with us in advance all of its biggest deals. We can’t tell you what they are until they go live on the site (sorry), but we’ll certainly be shouting to the rafters each day for every deal we think is awesome!
Amazon's role in Black Friday
Black Friday in the UK was, basically, an invention of Amazon's to bring the US price-drops to the UK. You could be cynical about it, and sometimes we are, but anything that drops prices is surely welcome.
Amazon's price drops are sometimes astounding, but there are also severe restrictions on the availability. A limited amount of price-reduced merchandise will be available and it usually fits into Amazon's flash sales, where the company has time-limited sales. These tend to be as diverse as Amazon's catalogue and mean that you'll pick up up all sorts of bargains.
- BOOKMARK: The best Black Friday deals 2016
Last year Amazon offered some 7,000 total deals during its Black Friday season. And don't forget there's also Cyber Monday, which adds additional deals into the mix.
Amazon's Christopher North said last year "Customers love Black Friday. Every year we see more excitement and more demand for great deals. That is why we now have more than 20 times the number of deals than we had back in 2010 when we first introduced Black Friday to the UK.”
It stands to reason that 2016 will be the company's biggest Black Friday yet.
What Amazon did on Black Friday last year
Last year Amazon offered the Fire TV stick with a £10 discount, taking it to £24.99. It's quite likely that there will be savings on both the Stick and Fire TV box this year to get people interested in subscribing to Prime to watch the Clarkson, Hammond and May show The Grand Tour. So expect to see £20 or even less deals on the Stick. There's a real likelihood that Amazon will do a massive clearance on the old Xbox One and the original PS4, console bundle deals always make a strong showing in these deals, but this year both these consoles are being replaced with newer models making it even more likely.
Top 5 Amazon Black Friday deals last year:
1. Sony PlayStation 4 (Graded)
Amazon was one of a few sites selling refurbished PS4's for £199 which at the time was the cheapest PS4 price ever. This year you can expect even cheaper PS4 deals, and look out for bundle deals with games too.
2. Amazon Fire TV Stick
Many of Amazon's biggest discounts came on its own 'Fire' and 'Kindle' products. The Amazon Fire TV Stick was £24.99 last year, and it's well worth that price because it gives you access to Netflix, Amazon Prime Video and loads of games and apps.
3. Kindle Paperwhite
Amazon's awesome ebook reader was reduced to just £79.99 last year - it's Amazon hardware, so it's beautifully made and works really well. If you have an old kindle an upgrade is always worthwhile.
4. HD TV's galore
One of Amazon's best Black Friday deals was a 42-inch 1080p LG LCD TV for just £295, this was 40% off and a really great TV. This year expect 4K TVs to get some price drops as 1080p screens are dying out.
5. The Samsung Galaxy S6
Samsung's excellent flagship phone of last year was going SIM-free for £343.99 on Black Friday last year, a smashing phone even this year and sure to be discounted again - look out for S7 deals too.
Amazon Black Friday deals to expect in 2016:
1. Xbox One - with Microsoft's console getting a new version this year called the One S you can expect the original model to be discounted. Expect great bundled deals and cheap prices on the console itself
2. Sony PlayStation 4 - because the PS4 Pro launches around Black Friday it's super-likely that there will be massive price-drops on the original machine. Again, games bundles will offer some great discounts.
3. Amazon Fire Tablets and TV devices - Amazon often does big price drops on its own hardware for Black Friday, so expect amazing deals this year too.
4. Amazon Prime - it's not often Amazon does a deal on Prime membership, but this year is the debut of Clarkson, May and Hammond's Grand Tour. A lot of money has gone into this show, Amazon will want lots of people watching it.
5. Home and Kitchen - it's hard to be specific here but Amazon often has killer deals on things like electric razors, cooking appliances and other domestic devices, it's fair to say this will also be true this year.
How to find the best Amazon Black Friday deals:
As always we'll be keeping an eye on Amazon's deals to direct you to the best deals on offer. We'll give you as much notice as we can as well, because Amazon's fast-moving sales require that you'll on the ball to get those reduced prices. Remember, the key with Amazon is to have a list of things that you want or need in advance - don't let sales mania ruin you with the tempting prices on things you don't actually want.