It feels like just keeps getting bigger and bigger every year, and no one does Black Friday better than Amazon - the ecommerce giant has a ton of special deals on offer to satisfy your gadget cravings.
You don't have to spend ages searching around the site yourself (though feel free if that's what you'd prefer), because we've collected together all the must-see deals for your bargain-hunting pleasure, from consoles to cameras.
Whether you need a smart assistant for the living room, an upgrade on your ailing , or a wearable to track your fitness over Christmas and into the new year, you're sure to find something of interest in our Amazon Black Friday 2017 round-up.
Read on for our picks - and happy shopping!
Note that all deals on this page will keep going until they sell out of their allocated discounted stock - Amazon doesn't say how much stock it has, so if you like the look of something, go for it before the prices go back up./
Amazon Prime and Black Friday
You're probably familiar with the Amazon Prime subscription club - you might even be a member - and some of the deals you're going to come across on Black Friday are tailored for Prime users.
For example, you can get early access to the Lightning Deals on Amazon that don't stick around for very long. In other cases you might get extra discounts on prices that have dropped already, or you might get deals that don't apply to non-Prime members.
At the moment a subscription costs you £79 (or $99) a year, or slightly more if you go month-to-month, and of course there are a host of other benefits besides improved access to the Black Friday deals. Amazon even runs exclusively for Prime members every summer.
You get access to the Netflix-style Amazon Prime Video, the Spotify-style Amazon Prime Music, and a ton of cloud space to store your digital photos as well. All that and more, and faster delivery times throughout the year as well.
Amazon Lightning Deals
Amazon loves its Lightning Deals: as the name suggests, these are very short-lived offers that usually involve items where the stock is low, so if you don't jump in when you've got the chance, you might miss out.
Don't feel pressured into deals you don't feel sure about - just be aware that Lightning Deals aren't going to stick around. As they're only available for a short amount of time, they often offer some very tasty discounts.
In the words of Amazon, a Lightning Deal is "a promotion in which a limited number of discounts are offered on an item for a short period of time", and you can usually find them on the Today's Deals page. As we mentioned above, Prime members get early access to the Lightning Deals on Amazon.
Black Friday deal predictions
We're still a few months out from this year's Black Friday sale, but you can make some pretty good educated guesses as to what may possibly get a discount based on a) what else is on sale throughout the year and b) what's been on sale during previous events.
While we've picked out our favourite historical deals a little further down the page, you can almost certainly guarantee that Amazon's own line of products – including the Echo and Echo Dot speakers, Fire stick, Fire tablets and Kindle e-Readers.
Also, if you're a Prime member, it's worth keeping an eye on the Early Access deals that are on offer, with a wide variety of items from wearable tech to homeware on offer.
Amazon Black Friday deals
Ahead of Black Friday 2017, here are the best deals we saw during Black Friday 2016, just to whet your appetite for this year's extravaganza.
PS4 Black Friday deals - we didn't have the supercharged to drool over last year but we did have the original console on sale for under £200 with two games, plus the 500GB edition, with Lego Star Wars and The Force Awakens Blu-ray, for £229.99.
Xbox One/One S Black Friday deals - last year the was just a rumour, but Amazon treated buyers to the 500GB Xbox One S plus Minecraft plus Forza Horizon 3 for £199.99. Xbox Live 12 Month Gold memberships were going for £24.99 apiece too.
Computing Black Friday deals - there were a host of computing deals last year, including £200 off the ASUS Flip UX360UA 13.3-inch Touchscreen Zenbook Notebook (down to £599.99) and a very capable HP Slimline 410-135na Desktop machine for just £329.99.
Audio Black Friday deals - audiophiles were certainly spoiled during Black Friday 2016, with more than 50% off the Sennheiser HD 598 headphones, down from £199.99 to £89 on the day, and the Sonos Play:1 smart wireless speaker down to £138 from £169.
Camera Black Friday deals - those after a discounted camera during Black Friday 2016 could've gone for the Canon EOS M3 and lens, available for £409 rather than £479.99, or the GoPro HERO Session Bonus Bundle Action Camera, down to £149 from £200.97.
Phone Black Friday deals - we saw a lot of great deals covering smartphones last year, including the excellent , discounted from £174.99 to £119.99, and a significant £180 drop for the , down from £499.99 to £319.99 on the site.
Smart Home Black Friday deals - smart home enthusiasts had plenty to tempt them with 30% off the Netatmo Smart Thermostat on Amazon on Black Friday 2016, down to just £99.99 from £142.37, and up to 40% off various bits of Philips Hue lighting kit as well.
Television Black Friday deals - plenty of bargain hunters picked up a smart TV last year. You could, for example, have got yourself a Panasonic TX-40DX600B 40-inch TV for £429 instead of £549.99, or a Sony Bravia KD49XD7004BU 49-inch TV for £550 instead of £799.
Wearable Black Friday deals - smartwatches and fitness trackers were a big part of Black Friday 2016 too, with £50 off the in gunmetal, for instance, knocked down from £179.99 to £129.99, and up to 40% off various Withings activity trackers during the day.
Amazon on Black Friday 2017: what you need to know
Even though it has its own Prime discount day of sales, Amazon still goes all-in when it comes to Black Friday, and few retailers can match it for the breath or size of its discounts. If you're looking for Black Friday deals, you need to include Amazon on your list.
While the deals are great, sometimes it's hard to get to them, thanks to Amazon's notoriously cluttered interface - and hopefully, that's where we come in. We'll highlight the best offers for you to save you a lot of clicking and scrolling around.
We've been given a sneak preview of some of the Black Friday 2017 discounts that Amazon's planning, and while we can't share them with you yet, there are some treats in store - from short-term Lightning Deals to major discounts on hot gadgets that will run through Black Friday and beyond.
The top 5 Amazon Black Friday deals last year
1. Amazon Echo
2. Xbox One S bundle
Console bundles were popular during Black Friday, and one that particularly caught our eye was the Xbox One S 500GB model plus Minecraft and a controller for £204.99.
3. Amazon Kindle Paperwhite
4. MSI Gaming Notebook
Few laptops match power with portability quite as well as the MSI GL62 15.6-inch Core i5 laptop does, and last year it was yours for £649.99 from Amazon, £100 off the retail price.
5. Sony Bravia KD65XD7504BU
Black Friday is a great time to get discounts on big ticket TVs, and if you were around last year you could get the Sony Bravia KD65XD7504BU 65-inch TV for £1,149 instead of £1,699.