Amazon Black Friday deals in the US are always the best, and 2017 will be no different, with plenty of TV deals, cheap laptops and discounted video games.
The problem is that Amazon.com has such big Black Friday sales that it's often difficult to seek what a good deal is and what doesn't actually have much of a price drop compared to any other day of the year.
That's why we're assembling an Amazon Black Friday deals list for 2017, one that will offer our recommendations for everything from phones, Kindle e-readers and cameras, to PS4, Xbox One and even toys.
You'll still have to be fast to claim these on sale gadgets. Amazon often sells out of its most popular deeply discounted electronics, with limited Deal of the Day and Lightning deals. The same thing will happen on Cyber Monday 2017 and, even sooner, Amazon Prime Day in the US on July 11.
Amazon Prime and Black Friday
Amazon Prime during Black Friday has major benefits, including free two-day shipping, and members sometimes get exclusive deals tailored for Prime users.
For example, you can get early access to the Lightning Deals on Amazon that don't stick around for very long. In other cases you might get extra discounts on prices that have dropped already, or you might get deals that don't apply to non-Prime members.
It's hard to make Amazon Black Friday predictions, but generally speaking you're at an advantage if you sign up for Amazon Prime (the retailer always wants to boost those subscription numbers after all).
At the moment a subscription costs you $99 a year, or slightly more if you go month-to-month, and of course there are a host of other benefits besides improved access to the Black Friday deals. Amazon even runs its own deals day exclusively for Prime members every summer.
You get access to the Netflix-style Amazon Prime Video, the Spotify-style Amazon Prime Music, and a ton of cloud space to store your digital photos as well. All that and more, and faster delivery times throughout the year as well.
Amazon Lightning Deals
Amazon loves its Lightning Deals: as the name suggests, these are very short-lived offers that usually involve items where the stock is low, so if you don't jump in when you've got the chance, you might miss out.
Don't feel pressured into deals you don't feel sure about - just be aware that Lightning Deals aren't going to stick around. As they're only available for a short amount of time, they often offer some very tasty discounts.
In the words of Amazon, a Lightning Deal is "a promotion in which a limited number of discounts are offered on an item for a short period of time", and you can usually find them on the Today's Deals page. As we mentioned above, Prime members get early access to the Lightning Deals on Amazon.
Here's everything you need to know about Amazon Black Friday 2017.
Amazon Black Friday deals from last year
Ahead of Black Friday 2017, here are the best deals we saw during Black Friday last year, just to whet your appetite for this year's extravaganza.
PS4 Black Friday deals - we didn't have the supercharged PS4 Pro to drool over a year ago, but we did have the newer PS4 Slim console bundled with Uncharted 4. The Sony's video game system with a 500GB hard drive and free game cost $250.
Xbox One/One S Black Friday deals - last year the Xbox One X was just a rumor, but Amazon treated buyers to the 1TB Xbox One S console bundled with Gear of War 4 for just $250. That made it $50 than it normally was.
Amazon Black Friday laptop deals - there were a host of computing deals last year, including $100 off the prior year's MacBook Pro, whether you wanted the 15-inch or 13-inch versions with a Retina display. The 12-inch MacBook saw a $100 price cut, starting at just $1,199 during Black Friday.
Amazon Black Friday headphone deals - audiophiles were certainly spoiled during Black Friday a few months ago, with $80 off of the Beats Solo3 headphones. Although Beats is a now an Apple company, their headphones were on sale for Black Friday. Maybe that will happen again in 2017.
Camera Black Friday deals - You were a winner if you wanted Canon DSLR or GoPro action camera discounts on Black Friday. The Canon 80D EOS camera experienced a $400 price cut to just $1,399 on Amazon, and GoPro Hero deals were plentiful, with the entry-level version starting at under $100 for the first time.
Phone Black Friday deals - Amazon is just getting started with Amazon Prime Phone deals, and that made things cheap if you were looking for a budget Android phone. The Moto G4 with 32GB of storage – our favorite affordable phone last year – for just $139.
Smart Home Black Friday deals - Amazon Echo deals were popular for Black Friday, with the new product category for many buyers seeing a $40 discount. Instead of paying full price for the flagship smart speaker with Alexa, Amazon was asking for a mere $139.99 in the US. This year, we expect Amazon Echo Show to go on sale with specs that include a helpful display.
Amazon Black Friday TV deals - There's no bigger big ticket item on Amazon during Black Friday than a brand new flat-screen TV. Forgot HDTVs, we're talking about 4K televisions with HDR. We really liked the LG 55-inch 4K OLED set for $1,797 and the Samsung 40-inch UN40KU6300 at a very affordable $347 – a great value for any budget.
Wearable Black Friday deals - Fitbit and Apple Watch deals are hot on Black Friday through Amazon, with the retailer rivaling the sales at Target last year. You were able to save the most money (more than $70) if you went with the older Apple Watch Series 1. We're hoping the year-old Apple Watch 2 will be on sale via Amazon for Black Friday 2017.
Amazon on Black Friday 2017: what you need to know
Even though it has its own Prime discount day of sales, Amazon still goes all-in when it comes to Black Friday, and few retailers can match it for the breath or size of its discounts. If you're looking for Black Friday deals, you need to include Amazon on your list.
While the deals are great, sometimes it's hard to get to them, thanks to Amazon's notoriously cluttered interface - and hopefully, that's where we come in. We'll highlight the best offers for you to save you a lot of clicking and scrolling around.
We've been given a sneak preview of some of the Black Friday 2017 discounts that Amazon's planning, and while we can't share them with you yet, there are some treats in store - from short-term Lightning Deals to major discounts on hot gadgets that will run through Black Friday and beyond.
Amazon Black Friday 2017 predictions and ads
We don't have an Amazon Black Friday 2017 ad just yet, but we're ready to make predictions for what this year's deal will be.
1. Amazon Echo Show
We expect major Amazon Echo deals, and there'll be no bigger item than the new Amazon Echo Show during Black Friday 2017. It's already discounting the Echo Show by $100 if you buy two of them now with the promo code SHOW2PACK to activate the price drop.
2. Xbox One S bundle
Xbox One X will be the popular new console, so we fully expect the Xbox One S to see deep discounts and bundled with free games during Black Friday. It's more than Amazon just wanting to offload its inventory. Microsoft wants to keep making the system because it allows the company to have an entry-level video game console on sale. More Xbox One systems in buyers hands means more game sales, where the real money is made.
3. Amazon Kindle Paperwhite
Amazon Kindle Paperwhite is the e-ink reader that impresses us the most, and it's almost always on sale during the holidays. It's currently on sale for $119.99 today, so you should see be able to get one even cheaper – if you want to wait.
4. 4K TVs
We can't get enough of Amazon Black Friday TV deals, and it's where we predict that you'll see price cuts by hundreds of dollars. It happened last year, and we fully expect better specs via deeply discount 4K TV sets with HDR.
We'll continue to update our Amazon Black Friday guide, as the date approaches.