The app allows TW's cable subscribers to access live TV and on-demand programming on their devices, something Apple TV users have long hoped to gain access to.
It grants users access to 300 live cable channels and 5,000 on-demand titles.
Out with the old, it's a win-win
Time Warner Cable's soon-to-be CEO Rob Marcus reportedly hinted last week that the TWC app would land on a new platform.
Apple TV users have been expecting to see the app on their platform for a while, so it's understandable if anyone jumped to that conclusion.
With its live TV and on-demand app Time Warner no doubt hopes to stave off the cable cord-cutters currently abandoning traditional TV-viewing business models for streaming services and video marketplaces.
It's all good for consumers - now between Time Warner and Aereo some cable subscribers might be doing all of their program viewing on devices that aren't TVs. No more blackouts due to inter-company quarrels? We're all for it.