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Samsung Galaxy Alpha arrives at AT&T with little fanfare

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Samsung Galaxy Alpha arrives at AT&T with little fanfare

It may not warrant the same kind of hoopla afforded a certain new Apple device released last week, but AT&T has quietly started offering Samsung's latest Galaxy smartphone as a US exclusive on its website Friday.

Following a press release last week, AT&T today slipped the new Samsung Galaxy Alpha into its online product mix, available in a trio of color schemes starting at $199.99 with two-year agreement or an oddly priced $612.99 with no annual contract.

Available in black, white or gold, Galaxy Alpha is notable for being a departure from Samsung's typical flagship handsets such as the Galaxy S5, which have been widely criticized for its use of a plastic casing.

The 4.7-inch display on the Galaxy Alpha is instead housed in a metal band that bears more than a passing resemblance to last year's iPhone 5S, thanks to the squared-off edges which offer a more premium look.

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Despite the fresh design, Samsung has curiously taken a step backward when it comes to the display, which packs a mere 1080 x 720 pixels into its Super AMOLED panel, a step down from the full 1080p on the Galaxy S5.

Internally, the Galaxy Alpha isn't exactly a slouch, powered by a quad-core Qualcomm Snapdragon 801 processor clocked at 2.5GHz with 2GB RAM running the latest Android 4.4 KitKat operating system.

A quick spot check of local in-store availability shows plenty of inventory at AT&T retail stores across the nation, and we're guessing the lines will be a whole lot shorter than those to nab a new iPhone 6 or iPhone 6 Plus, too.

AT&T Next customers are also eligible to pick up the Samsung Galaxy Alpha for a mere $25.55 per month for 24 months with upgrade eligibility in 18 months, or $30.65 per month for 20 months for those who prefer to upgrade every 12 months instead.

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