Jump to content


Apple boosts iPad Pro's 'PC replacement' credentials with Office 365 add-on

  • Please log in to reply
No replies to this topic

OFFLINE   sincity


    Advanced Member

  • Members
  • PipPipPipPip
  • 2980 posts
Getting Better
Apple boosts iPad Pro's 'PC replacement' credentials with Office 365 add-on

Pre-orders for Apple's new 9.7-inch iPad Pro have begun, and for those who order the tablet, Cupertino is making a very interesting accessory available namely a subscription to Microsoft's Office 365.

Office 365 is the only non-Apple accessory offered to iPad buyers, who can opt for two different tiers of subscription to the productivity suite: Personal and Home (for 59.95 and 79.95 per year respectively).

Apple is quite clearly targeting Windows users with its new 9.7-inch tablet plus keyboard, aiming to persuade folks that the iPad Pro is the "ultimate PC replacement", in marketing chief Phil Schiller's words.

The magic iPad

Forget Windows laptops and hybrids, Cupertino is saying you can do it all with the new iPad. But of course when it comes to productivity software, the cut-down Office apps for iOS aren't going to cut it in many peoples' eyes which is why it makes sense for Apple to be offering a full subscription to Office 365.

Apple clearly has an angle here, and has been building its iPad up in terms of being the "ultimate" computer, and talking Windows and PCs in general down, since last autumn when CEO Tim Cook declared that the PC had become irrelevant. Cook asserted: "I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?"

Back then, he labelled the 12.9-inch iPad Pro as a "replacement for a notebook or a desktop for many, many people", and the 9.7-inch version is clearly trying to cement that philosophy.

Whether Windows users are moved by such arguments is another matter.

0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users