Twitter looks to the apps on your phone for better ad targeting

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Twitter is has announced that it's about to start paying very close attention to the apps you have installed on your phone.

Why would it care? To serve you more target advertisements, of course. Why else?

"To help build a more personal Twitter experience for you, we are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in," reads Twitter's support site.

It notes that Twitter won't collect any data from within other apps, though - just lists of what those apps are.

Don't worry, you can turn it off

The data Twitter collects on your installed apps might affect the "who to follow" suggestions, promoted tweets and more unsolicited items your feed shows you.

Thankfully you can turn Twitter's "app graph" off in your Twitter app's settings menu, and it's off by default if you previously told the app to "limit ad tracking" or opted out of internet-based ads, depending what OS you're on.

A prompt within the app will let you know if Twitter switches it on for your account, and until then the company says you have nothing to worry about.

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