Jump to content

LG knows when to hold 'em, won't be folding its smartphones this year


sincity

Recommended Posts

Despite being responsible for the world's first rollable OLED television display, LG is playing the 'wait and see' game with regards to foldable smartphones, according to the company's TV division boss, Brian Kwon.

Kwon, who was handed the reins to LG's struggling phone business late last year, told reporters at a press conference in Seoul on Friday that the company has "reviewed releasing the foldable smartphone when launching [its] 5G smartphone but decided not to produce it,” as reported by The Korea Times.

Stating that "LG’s main issue in [the] smartphone business is to regain its market position" and that "it is too early for LG to launch a foldable smartphone," Kwon goes on to say that the South Korean electronics giant is "fully ready to respond depending on consumers’ reactions" to the burgeoning technology. 

Risky business

Given that LG's smartphone business is currently flagging, the decision to stick with traditional non-folding handsets for another year might end up hurting the company's phone sales even further. 

That said, it could also be the smart move in this instance, as the company can then make an informed decision about what does and doesn't work when it comes to foldable smartphone design – just look at all the proposed designs that TCL is currently experimenting with!

In the meantime, LG is expected to debut its upcoming LG G8 and LG V50 ThinQ smartphones at this year's MWC 2019 exhibition later this month.

http://feeds.feedburner.com/~r/techradar/digital-home/~4/BEvCUYuSB7I
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...